Sam is a consultant and trainer in corporate governance and the role of the company director. An early career in finance and treasury broadened to include commercial research, communications, business-to-business marketing and investor relationship management. Sam has worked alongside numerous organisations – large and small, old and new, loved and unloved – assisting board directors and senior management teams to identify, reach out and articulate core strengths and intrinsic value to key stakeholders.
An independent consultant, she assists clients at Board level to communicate their investor appeal and navigate the narrative (including governance) reporting landscape. Building upon her extensive experience of narrative reporting and investor relations, she is currently working with a number of listed companies on the FRC Lab’s Business Model reporting initiative.
Over the years Sam has undertaken board evaluations, key messaging sessions with senior executives, governance reviews, gap analysis and best practice benchmarking and investor perception studies, as well as delivering corporate governance training sessions. Clients have included NTT, Poundland, St Modwen, Bank of England, Hill & Smith, Premier Foods, United Utilities, Ocado & Dragon Oil, Beauhurst, etc.
Over the last 25 years Sam has held director and company secretary positions with a number of diverse organisations, including the subsidiary of a large multinational involved in the aerospace and automotive industry. She also had a business development role with the London Stock Exchange. It is this combined experience that she draws on when delivering corporate governance and director training programmes.
Sam’s practical experience is complemented by her academic links to a number of UK institutions. She frequently delivers lectures, seminars and master classes for courses accredited by the professional bodies including ICAEW, ACCA and CIMA, both in the UK and overseas. Courses include Strategy, Governance, Risk and Ethics. She is a Fellow of the ACCA and a member of the IOD. In addition, she has delivered specialist courses at Masters Level for a number of UK Universities.
Sam has delivered governance and leadership courses in Moscow, Dubai, Croatia, Kiev, Calcutta and Uganda as well as in the UK. She is a Past President of the ACCA’s West Midlands Members’ Network Panel and is a past recipient of the Guardian Newspaper Women in Management scholarship.
Sam is based in Birmingham.