Turning values into action

Leadership – turning values into action – overview

A question of trust.
Leadership implies followership. And that means trust. Because who’s going to follow a leader they don’t trust?

This programme takes a values-driven approach to leadership. It gets current and aspiring leaders to hold up the mirror to themselves and to see their reflections as leaders of people. It asks them whether what they see justifies their view of themselves as leaders. It helps them understand just what it takes to be an effective leader.

And it does so in a highly practical, constructive manner. It helps the course participants to truly understand the core skills of effective leadership. It focuses on the difference between leadership and management, defining what high performing teams do and how they do it. It helps people to see their teams from different perspectives, allowing them to adapt their styles to maximise team outputs. And it explores concepts such as emotional intelligence, authentic leadership and the RAIV approach (relationships-achievement-independence-vocation) to help explore underlying values and use them to drive effective leadership. Because what worth do our values have unless we put them into practice?

Full details below or download course outline.

Learning objectives

The course will help you:

  • Appreciate the key skills a leader needs to be effective
  • Understand what the organisation expects of you as a leader
  • Recognise your leadership style and the impact it has on others
  • Consider your role models – who inspires you?
  • See leadership from the ‘followers’ perspective – how do you like to be led?
  • Discover what holds you back – limiting beliefs
  • Examine your core values –do they support your ambition?
  • Explore the concept of Emotional Intelligence – how do we manage ourselves?
  • Discover how to lead through change
  • Explore the concept of ‘Authentic Leadership’ – consider how it can work for you
  • Practice some of the skills essential to motivating and influencing for success
  • Use the RAIV approach to generating enthusiasm and commitment
  • Plan how best to ‘walk the leadership talk’ – in your role, in your organisation

Above all, this course will help you put theory into practice, values into actions, in a mature, considered, effective way.

Who should attend?

This programme can be adapted to suit the needs of all those in a leadership role in relation to others – from board members to team supervisors.

Course format

This programme is based on a mix of theory and practical exercises. Group discussions are frequently used to identify personal positive and negative experiences. Expert trainer feedback enables participants to develop workable personal action plans for improved confidence and performance. Participants will work in large and small groups and receive feedback from their colleagues. The programme helps participants to absorb and reflect on the concepts discussed. It looks at theory but also uses numerous practical exercises. It allows time to develop workable personal action plans for improved confidence and performance. The course is usually delivered in a three-day format but can be adapted to suit your organisation’s specific requirements.

Expert trainer

Cyrus Cooper (Managing Director of Maximum Performance) is an exceptional trainer, facilitator and coach. He specialises in helping managers to focus on their role and responsibilities with the aim of getting great results with the people they manage. He has helped organisations in both the public and private sectors to increase their performance through a range of interventions covering leadership challenges, motivational management and corporate and executive 1:1 coaching. Formerly an internal learning and development consultant to the Ministry of Justice, his achievements there ranged from a major business process re-engineering (BPR) project to designing performance management systems and competency frameworks for over 12,000 staff and creating a range of management programmes for middle / senior civil servants that are still being run to this day.

Cyrus is passionate about coaching as well as training, and has recently developed an organisational-wide coaching programme for the Big Lottery Fund. He currently works with Thomson Reuters graduates on a global graduate scheme, delivering a week of self-discovery, supported by the FACET5 profiling tool. His other current / recent clients include the BBC, 3M, Accenture, Inter Hannover, Legoland, Merlin Entertainments, Mouchel, Phytopharm, Office of the Public Guardian, The Gap Partnership, Central Bedfordshire Council, Finsbury Foods, Lancashire Group, RED Consulting, Gala Coral, De Lage Landen, the Methodist Church, Shaw Trust and the Housing Solutions Group, to name but a few. Whether delivering a one-off workshop or designing an innovative management development programme, Cyrus delivers with understanding, enthusiasm and passion, and truly believes that learning is about creation, not consumption.

Cyrus’s academic and professional qualifications include a Masters Degree in Management Practice, MBTI accredited, SDI accredited, Facet5 accredited, DiSC accredited, Diploma in Executive and Corporate Coaching, Diploma in Business Coaching, Diploma in Business Excellence (EFQM), NVQ Assessor, etc. Cyrus is enthusiastic and practical in his approach, with tools and methodologies explained clearly. His strong facilitation skills and focus on his audience create a powerful learning experience and the response from individual participants is invariably appreciative, as the following comments show:

‘This session was exceptionally brilliant. The trainer drew me out of my shell.’

Graduate Development Workshop participant, Mouchel

‘Maximum Performance were engaged by Thomson Reuters to redesign our technology graduate development centre (the integral piece of the graduates’ two year training programme). Throughout the programme redesign, I found Maximum Performance to be extremely responsive, creative in their approach and also dedicated to building a bespoke solution for Thomson Reuters. The feedback from stakeholders and delegates has been very positive on the content delivered , the facilitator’s training style and Maximum Performance’s ability to hit the ground running, intimately understanding our needs.’

Khalil Ayub, Technology Graduate Scheme Manager, Thomson Reuters

‘We used Maximum Performance to design and deliver leadership skills for our people managers at LEGOLAND Windsor. We were pleased with the structured approach which provided a parallel process to our Team Leader training activities. Maximum Performance also helped incorporate some new training techniques we wanted to try such as Forum Theatre. Overall this part of the session was fun and energetic. It provided a powerful and memorable alternative to role play with excellent feedback from our managers.’

Head of Learning & Development, Legoland

‘I have had the pleasure of working with Maximum Performance (and Cyrus Cooper in particular) to deliver a coaching programme across the Big Lottery Fund. We co-constructed and piloted the programme to skill managers in the basics of coaching and create a programme of development for Senior Leaders to also build their coaching skills. What Cyrus delivered was a programme that impacted on us with a huge amount of insight, interest and invigoration around coaching as a key skill in our leaders, managers and talent programme participants. We are about to launch our own internal coaching network that will continue and spread the great work Cyrus did for us.’

Perry Timms, Head of Talent & Organisational Development, BIG Lottery Fund

Leadership – turning values into action – course outline


1 Welcome and introduction

  • Participants are welcomed to the programme and invited to share their personal objectives and people challenges
  • Participants given an action plan template to complete throughout the workshop
  • Participants required to bring an inspirational quote to share with the group

2 What is leadership?

  • The concept of ‘leadership’
  • The role of a leader
  • Skills assessment for all participants
  • Leadership v Management
  • Assess your team effectiveness

3 Your leadership style

  • Leadership questionnaire
  • You and your role models
  • Push v Pull styles of leadership
  • Empowerment v Control
  • Team goals and role profiling


1 You, the leader

  • Your core values
  • Your communication style
  • Situational leadership
  • The Emotional Bank Account
  • Buy Me Today

2 Are you Emotionally Intelligent? (EI)

  • What is emotional intelligence?
  • Self-assessment exercise
  • Manage your emotions
  • Nine strategies for promoting EI

3 Leading through change

  • Identify the major changes affecting you / your team
  • Types of change
  • The roles of resistance
  • How safe are you to talk to?
  • Forcefield Analysis


1 Authentic Leadership (AL)

  • What is AL?
  • Managing perceptions is managing their truth
  • A leadership challenge

2 Motivating and influencing for success

  • What motivates you?
  • Motivational theory
  • Leading by example
  • Influencing skills required
  • Influencing styles
  • The influence challenge!

3 Creating enthusiasm and commitment

  • The RAIV approach (relationships-achievement-independence-vocation)
  • Building self-worth
  • What drives your team?
  • Your leadership legacy
  • Your commitment to leadership