Amanda (public service sector)


Amanda Dudman square
Amanda is a consultant, facilitator and coach with an in-depth understanding of organisational, team and personal change in the public service environment. She provides impactful, work-based learning experiences, making training days fun, engaging and informative. She has experience of supporting and driving change in challenging situations and helps participants to relate learning and actions to their job or team role at work. She uses a range of training and coaching approaches to create and support motivating and safe learning environments which promote transfer of learning back at work through action planning and peer support.

Previous roles have included working in front line, management and leadership positions in all three sectors at local and national level, including a senior corporate role for an Inner London Borough. After 15 years of enjoying these roles and responsibilities, Amanda set up her own business in 2001. She has since developed a number of specialisms, including performance management, customer focus, and coaching. She trains at all levels, from customer-facing staff up through managers to senior management teams

Amanda’s substantial public service client list includes: Surrey County Council, Buckinghamshire County Council, Wycombe District Council, Craven District Council, Aylesbury Vale District Council, Chiltern & South Bucks District Council, Central Bedfordshire Council, Bristol City Council and Northampton Council, etc, etc.

Her qualifications include:

  • Chartered FCIPD
  • LicFITOL
  • Postgraduate Certificate in Coaching and Mentoring Practice
  • Qualified NLP Business Practitioner and NLP Performance Coach
  • NVQ Level 4 Training and Development (Learning and Development)

Programmes, workshops and bite-sized sessions that Amanda has delivered on our behalf to public service organisations within the last couple of years include:

  • Assertiveness
  • Beating Stress
  • Conflict management
  • Customer service in the public sector
  • Chairing Skills for Elected Members
  • Equal opportunities induction
  • Flexible and mobile working
  • Honest conversations
  • Influencing skills
  • Making the most of your time
  • Management in a day
  • Personal impact
  • Engagement and involvement
  • Delegation and empowerment
  • Leading change
  • Managing performance through change
  • Motivating people – skills for managers
  • Performance management – Senior Management Board overview
  • Objective-setting
  • Interim reviews
  • End of year review, feedback and assessment
  • Resilience
  • Setting SMART objectives
  • Supporting employee development
  • Train the trainer

Her publications include:

  • Leaders’ Guide – A tool for Youth Workers, Managers and Volunteers, NACYP Publications
  • Baseline – Handbook and Toolkit: Setting up and Running a Youth Club, CYP Publications
  • An Introduction to Enterprise Mentoring, Essential Enterprise Series, SFEDI Group and Essential Business, Ashford (co-author Ruth Lowbridge)
  • Get Mentoring and the Get Mentoring Pocket Book, SFEDI Group and Essential Business, Ashford (co-author Ruth Lowbridge)

Amanda is based in Milton Keynes and works throughout the UK.